Articles

• Page layout algorithm improvement

  20 janvier, par Maile Ohye
  Webmaster Level: All In our ongoing effort to help you find more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result. As we’ve mentioned previously, (...)
  
  

• Better page titles in search results

  12 janvier, par Pierre Far
  Page titles are an important part of our search results: they’re the first line of each result and they’re the actual links our searchers click to reach websites. Our advice to webmasters has always been to write unique, descriptive page titles (and meta descriptions for the snippets) to describe (...)
  
  

• Download search queries data using Python

  22 décembre 2011, par Jonathan Simon
  Webmaster level: Advanced For all the developers who have expressed interest in getting programmatic access to the search queries data for their sites in Webmaster Tools, we've got some good news. You can now get access to your search queries data in CSV format using a open source Python script (...)
  
  

• Website user research and testing on the cheap

  21 décembre 2011, par Kathryn Cullen
  Webmaster level: Intermediate As the team responsible for tens of thousands of Google’s informational web pages, the Webmaster Team is here to offer tips and advice based on their experiences as hands-on webmasters. If you’ve never tested or analyzed usage of your website, ask yourself if you (...)
  
  

• Rich Snippets Instructional Videos

  16 décembre 2011, par Maile Ohye
  Webmaster level: All When users come to Google, they have a pretty good idea of what they’re looking for, but they need help deciding which result might have the information that best suits their needs. So, the challenge for Google is to make it very clear to our users what content exists on a (...)